Media (Policy OG-12)

Policy:

It is the policy of Clarkson College that all contact with the news media will be carried out through the Communications Department to centralize the point of contact in facilitating and providing services to reporters, to assist in the management of situations involving the news media, and to provide for increased protection of confidentiality of students and employees.

Procedure:

Initial contact made to news media:

  1. The Vice President of Communications and Development or designated staff will initiate all contact with the news media.
  2. College employees with story ideas should relay those ideas to the Communications Department.
  • The Director or designated staff will contact the news media if appropriate.
  • The Director or designated staff will work with the appropriate office or department to coordinate contact between themselves and the news media.

 Other news media inquiries:

  1. The release of student information will be in accordance with the Family Rights and Privacy Act of 1974.
  2. All requests made by media representatives directly to employees of Clarkson College should be referred to the Communications Department.
  3. The department will work with the appropriate employee and/or department head to coordinate the contact between themselves and the news media.

 Audiovisual recording or interviewing by news media:

  1. Permission to film, videotape, photograph, or interview employees and/or students of Clarkson College should be coordinated through the Communications Department. Employees and students will need to sign a media release form.
  2. Non-Clarkson College personnel who are filmed, photographed, videotaped, or interviewed should sign a consent authorization for mass media use. All consent forms for such are the responsibility of the Communications Department and will be filed by that office accordingly.

 Media Visits:

  1. The Communications Department or designated staff will escort media representatives during campus visits.
  2. News media representatives who arrive at Clarkson College unannounced or unplanned should be directed to the Communications Department.
  3. The Communications Department should notify Public Safety of planned news media visits during non-business hours, with instructions regarding the visit.
Academic Policies and Procedures