BU 326 - Principles of Marketing

This class is the study of theory and application of the marketing mix with an emphasis on marketing health care services internally and externally. Each component of the marketing mix will be examined separately as well as the interactive nature of components. We will include the impact of qualitative and quantitative data analysis on marketing decisions.

Semester hours: 3.0
Lecture hours: 3.0

Last updated: 03/17/2020