BU 262 - Business Communication and Marketing

This course focuses on the importance of business communication in the health care environment from an individual to an organizational perspective. Students will learn business communication techniques such as writing styles, email etiquette, elevator speeches, report writing and cross-cultural communication. In addition, this course will study the theory and application of the marketing mix with an emphasis on marketing health care services internally and externally.

Semester hours: 3.0
Lecture hours: 3.0

Last updated: 06/07/2021